Well, to begin with.. one of our co-founders (Ivan) is from Indonesia and he was struck by the limited availability of Indonesian beans here in San Francisco even with such vibrant coffee scene..
Furthermore, the recent data backs him up.. Indonesia being 4th largest coffee producer in the world (behind Brazil, Vietnam & Colombia) has been experiencing significant decrease in their coffee export number.. According to data from the U.S. Department of Agriculture (Link), export value from Indonesia have dropped by around 20 percent over the past five years. In addition to that, through his personal non-profit connections, Ivan has recently been connected with many specialty, single-origin farmers in Indonesia that complained about the lack of market access..
The support we recently received from the Indonesian consulate general of San Francisco, Mr. Simon Soekarno, also confirmed that the government indeed has the desire to increase the export of Indonesian coffee!